From their website:
Do good here.
Our design philosophy is built on the balance of three criteria: beauty, performance, and sustainability. Far from mutually exclusive, the integration of these concepts defines a new standard for apparel. Many people make exceptional clothing that embraces one of those criteria. A select few manage to combine two of the three, at the most exacting levels. As far as we know, no one has made a dedicated effort to integrate all three with unflagging commitment to each. Until now.