In Praise of Billy Reid

In a world full of green ideas and suggestions, it's becoming increasingly more difficult to tell what is realistic and what is greenwashing. Through all of the waves of eco-information, one thing holds true...buying quality IS buying green. If you buy quality (whether or not it's made of eco materials), you cut down on your need to purchase in the future which cuts down on resources used which cuts down on emissions which...well, you get the picture.

Billy Reid is quality. I finally got the chance to mosey on over to the Nashville store in the Hill Center and I was blown away. Immediately, I was greeted by friendly smiling faces and an aesthetic that made me want to take up residence in the store. Comfortable seating works seamlessly among the racks of classic clothing. In fact, it's almost enough to make you forget you're in a clothing store and instead make you feel like you're at a gathering in a classically styled home with friends. Drinks are served in real glassware with a vintage napkin and store patrons are invited to sit and chat for a while. Each piece in the Billy Reid collection is well thought out and built to withstand the changing tides of fashion. The pieces are certainly worth the investment!


If I had known then what I know now, a six-year-old me would have said, "When I grow up, I want to live in a Billy Reid store."